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THE USELESS ROOM CO-FOUNDED by GEMA GALIANA AND ANTHONY NIKOLCHEV CREATE EXPERIENCES THAT BLUR BOUNDARIES BETWEEN BODY, TEXT, SOUND, AND IMAGE. OUR WORK IS A SPACE TO QUESTION, SHIFT, AND REIMAGINE REALITY.
"EVOCATIVE and NOSTALGIC
without tugging unnecessarily at too many heartstrings..
FRESH
without trying to be fashionable...
EFFORTLESSLY EXPERIMENTAL
without seeming to try too hard to be clever."
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A&R FACTORY
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